Classified Advertising

The Hidden Dynamics of Print-Online Competition in Classified Advertising Markets

Classified advertisements are an important revenue source for newspaper publishers and they constitute a large share of noneditorial content, highly valued by readers. By matching supply and demand in the corresponding markets for goods and services, publishers of classified advertisements serve as information brokers increasing transparency and driving market clearance. These days specific onl...

Advertising Standards and Online Advertising

The technological transformation and automation of digital content delivery has revolutionized the advertising industry. Increased reliance on automation has also led to requirements for standardization of advertising formats. This paper examines how the memorability of banner advertising changed with the introduction of new standards regularizing the size of display advertising. Using data fro...

Targeted Advertising and Advertising Avoidance

I examine how the increasing ability of firms to target their advertisements to particular individuals influences market outcomes when consumers have access to advertising avoidance tools. Today firms possess an unprecedented and rapidly improving ability to discover details about individuals and reach them with advertising based on this information. For instance, as many readers know, an indiv...

Classified Cancer Answers

Advertising.

ADVERTISING The Advertising Major The advertising major prepares students for careers in business and industry or for graduate education. Students majoring in advertising find career opportunities in professions requiring applied communication expertise. Graduates are qualified for positions in the creative and account sides of advertising within businesses, agencies and media. The capstone pro...